Nara Launches New Travel Vertical

CAMBRIDGE, Mass.—Nara Logics, a computational neuroscience company that analyzes and personalizes Web data, has added hotel recommendations to its personal Internet portal,, which is powered by a proprietary algorithm that also provides restaurant recommendations. The new hotel product leverages the Nara Neural Network to uncover connections between venues and learns from a user’s taste to build his or her Digital DNA, delivering personalized recommendations for hotels in 50 North American cities. Nara has partnered with the Expedia Affiliate Network (EAN) to offer direct online bookings, and will use TripAdvisor to offer customer ratings and reviews.

“From its inception, was built to be a 21st century personal Internet portal,” said Thomas Copeman, chief executive officer and founder of Nara. “Today’s announcement demonstrates our commitment to delivering more personalized and relevant content to our users across essential consumer lifestyle categories on the web. Our initial foray into restaurants and, now, hotels is just the beginning of Nara’s capabilities. We are excited to bring the next generation of search to the hospitality, travel, and leisure markets.”

With Nara’s new hotels product, users can now: Browse personalized recommendations for hotels in 50 cities in the U.S. and Canada; Use their Digital DNA to discover hotels in new cities that are similar to those they love; View “Why” Nara has recommended particular hotels to them; View TripAdvisor hotel ratings and reviews for each property; and book a stay in a hotel directly from the Nara website.


“The Nara Neural Network, which analyzes and re-indexes big data at Internet-scale, was built with the intention of providing an entire personally-crafted Web experience for each user,” said Dr. Nathan Wilson, chief technology officer at Nara. “With the introduction of hotels, the Nara Neural Network has proven itself capable of seamlessly providing highly personalized results across various lifestyle categories.”