Finance & DevelopmentDevelopmentMy Place Hotels to Build Presence in Salt Lake City

My Place Hotels to Build Presence in Salt Lake City

WEST JORDAN, Utah—My Place Hotels will soon double its presence in Salt Lake City’s metropolitan area only 10 months after making its debut in the heart of Salt Lake Valley. West Jordan’s newest hotel is located in the Jordan Landing Development at 7424 South Campus View Drive, just minutes from the Oquirrh mountains it looks upon. In addition to its scenic backdrop, the convenient location will offer guests easy access to a plethora of diverse dining and retail options. The brand new 4-story, 63-room extended stay hotel is anticipated to open this February, marking My Place’s 30th open location nationally.

The property is independently owned by Hotel Barons JLA. It is the third My Place hotel developed by Principal Engineer Craig Larsen, a Salt Lake Valley native. Larsen’s first My Place hotel opened in Rock Springs, Wyoming in March 2015. His second opened in West Valley, Utah in April 2016.

While the opening of his first My Place hotel marked Larsen’s entrance to the hotel industry, he noted the straightforward concept and comprehensive brand support has allowed for him to streamline each project—resulting in a faster pace of development.

“It’s a simple and effective way to own and operate a hotel,” Larsen said. “The My Place team provides excellent resources to help you through the process of building and operating a successful hotel business.”

My Place EVP of Franchise Development Terry Kline said he is extremely pleased My Place’s aggressive plans for national expansion will result in a first time occurrence for the brand: The opening of a second My Place hotel within the same metro area.

“We are very excited our objectives will soon result in the opening of the second My Place hotel in Salt Lake Valley, and we congratulate Craig Larsen and his partners at Hotel Barons JLA. on their third My Place hotel,” Kline said. “We are immensely pleased to be working with them to provide guests in the popular Jordan Crossing retail area with great value and the finest in quality lodging options that will satisfy their every need!”

While Larsen is still a My Place trailblazer in Utah, he’s excited to see a vision realized through the work of other franchisees and developers in the surrounding area.

“I was establishing the brand in this region, and before too long I was connecting with other My Place developers to really establish the My Place name nationwide,” Larsen said. “We are thrilled to see this happening with the state surrounding Utah and our current projects.”

More AAHOACON 2021 Coverage