Industry NewsBrandsLoews Launches Luxury Brand Platform

Loews Launches Luxury Brand Platform

NEW YORK—Loews Hotels & Resorts today announced that it has completed the acquisition of the 155-room Mandarin Oriental San Francisco Hotel, which has been renamed the Loews Regency San Francisco. The Loews Regency San Francisco joins the Loews Regency New York, creating a distinct Luxury Brand, Loews Regency.

Distinctive qualities of the brand include sought-after locations within a destination; approachable luxury with a personalized style that is warm and engaging; and vibrant lobby bars and lounges, as well as sophisticated, modern, and comfortable touch points. Additionally, each location will have its own Power Breakfast.

“The Loews Regency San Francisco coupled with the iconic Loews Regency New York allows us to develop a new brand that really concentrates on customers looking for an intimate luxury experience,” said Jonathan Tisch, chairman of Loews Hotels & Resorts.

Located in San Francisco’s Financial District, the Loews Regency San Francisco is situated on the top floors of San Francisco’s third-tallest office building, showcasing uninterrupted views of San Francisco and its bay. The hotel features 155 guestrooms, the Brasserie S&P restaurant, over 5,000 square feet of meeting space, and a new 8,000-square-foot spa and fitness center.

With the addition of the Loews Regency brand platform, Loews Hotels now operates three distinct brands: Loews Hotels & Resorts (upper upscale); Loews Regency (luxury); and The OE Collection, a management-based platform to support existing or newly built independent hotels, mostly in the upper-upscale and lifestyle categories.

Loews Regency San Francisco is the eighth addition to the Loews Hotels portfolio announced over the past three years. Loews Hotels opened the 400-room Loews Chicago Hotel on March 2 and continues to seek to grow its three brands in gateway cities and resort destinations.

RELATED ARTICLES

SMARTLINEN Announces Launch of Reporting App

MIAMI, Florida—SMARTLINEN announced the launch of its reporting app for Android and iOS. Designed specifically for the hospitality sector, the platform offers hotel operators...

CoStar: U.S. Hotel Industry Reports Negative Weekly Comparisons

ARLINGTON, Virginia—The U.S. hotel industry reported negative year-over-year comparisons, according to CoStar’s latest data through May 10. U.S. Hotel PerformanceMay 4 - May 10, 2025Percentage change...

Gaylord Pacific Resort & Convention Center Opens in California

BETHESDA, Maryland—Gaylord Hotels and Marriott International announced the opening of Gaylord Pacific Resort & Convention Center, the first-ever Gaylord Hotels property in California and...

Hunter Hotel Advisors Facilitates Sale of Hampton Inn & Suites Bridgewater

ATLANTA, Georgia—Hunter Hotel Advisors (Hunter) announced the sale of the Hampton Inn & Suites Bridgewater. Innzen Hospitality purchased the property from FSG Bridgewater Hotel...

CBRE Forecasts Modest RevPAR Growth in 2025

DALLAS, Texas—CBRE forecasted that revenue per available room (RevPAR) will grow modestly in 2025, driven by the continued outperformance of urban locations benefiting from...

Gulph Creek Hotels Assumes Management of Home2 Suites by Hilton

WAYNE, Pennsylvania—Gulph Creek Hotels announced its assumption of the management of the 95-room Home2 Suites by Hilton in Middletown, New York. This addition expands...