Loews Hotels & Resorts has appointed Oliver Bonke the company’s first chief commercial officer. The appointment is effective today. In his new role, he will oversee Loews’ strategic growth in addition to presiding over sales, marketing, guest-facing technology, and public affairs.
“The newly created positon of a chief commercial officer is vital as Loews experiences a significant growth period,” explained the company’s president and CEO Kirk Kinsell in a statement.
“Commerce is very important to our future, and Oliver brings tremendous experience in many different areas of the lodging industry,” Jonathan Tisch, chairman of Loews Hotels, told LODGING. “Now with him in charge of sales and marketing and other areas that are relevant to commerce, it’s a big commitment to finding additional sources of revenue and finding ways to interact with our guests and really communicate with our team members.” Prior to IHG, Bonke spent 24 years with Starwood Hotels & Resorts, holding several sales, marketing, and operations leadership positions across the globe.