June 2011

It will be a long road back from the recession for hotels, but IHG has prepared itself for the recovery by making tough decisions during the downturn. The brand’s president of the Americas Jim Abrahamson discusses those decisions and IHG outlook for the recovery. Also in this issue, we examine the debate over 3D televisions for hotels and ways to make housekeeping operations more efficient. In addition, we take a look at how hotels are representing themselves of the Internet via photography and descriptions. Experts in online marketing offer advice on how to properly represent a hotel online. Finally, Forbes Travel Guide is launching a new website designed to help hotels direct online traffic to their own booking engines. The new site is an expert-driven referral site which will be launching this year.

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