IHG (InterContinental Hotels Group) announced the signing of the Holiday Inn Express Manisa – West, Turkey. The 102-room property, scheduled to open in early 2014, will operate under a franchise agreement with Procons Turizm and be managed by T&T Consulting who currently manage the Holiday Inn Express Istanbul – Altunizade.
Manisa is a key industrial area of Turkey, and the project will target business travellers who frequent the area for its manufacturing plants. It’s practically located for the industrial zone and only 35 minutes from Izmir airport.
“Manisa is one of Turkey’s key industrial centres and the project has the unique advantage of being very close to the industrial zone, Izmir highway and newly built tunnel entrance to Izmir, while also being surrounded by olive gardens and beautiful scenery,” said Yalin Yaltirakli, IHG’s development director for Turkey. “IHG currently has 16 hotels in Turkey, half of which are in the Holiday Inn brand family. This is an exciting signing as we continue to strengthen our pipeline and presence in the region.”