Hilton Worldwide Opens Its First Dual Brand Property in the UK

BURTON UPON TRENT, U.K.—Hilton Worldwide has opened its first dual branded property in the U.K., the Hilton and Hampton by Hilton at St. George’s Park, The Football Association’s (FA) new National Football Center in Burton upon Trent. The dual property at St. George’s Park offer sports, business, and leisure guests a 142 bedroom upscale Hilton Hotels & Resorts hotel and an 86-bedroom Hampton by Hilton for the value wise guest. This is the 11th property for the Hampton by Hilton brand in the UK, ahead of a further 11 in the pipeline.

Both hotels incorporate sustainable elements such as rainwater harvesting, and their interior designs draw inspiration from St. George’s Park’s footballing identity with limited edition prints, paying homage to greats of the English game, displayed both in guest bedrooms and public areas.

In an announcement, Simon Vincent, area president, Europe, Hilton Worldwide, said, “It is fitting that during this truly memorable summer of British sport, which has already seen the launch of Hilton London Wembley at another iconic sporting venue, we are now opening our first dual brand property in the UK at the new home of English football. We are exceptionally proud to have been chosen by the FA to bring this crucial aspect of the St George’s Park project to fruition and look forward to welcoming footballing, leisure and business guests alike to St George’s Park.”


Hilton at St George’s Park, Burton upon Trent offers upscale accommodation with 91 standard guestrooms, 41 executive rooms and 14 suites. Hampton by Hilton at St. George’s Park, Burton upon Trent provides 86 air-conditioned guest rooms, fitness room, 24/7 snack area, complimentary hot breakfast, and contemplation room. Conferencing facilities arefeature a 500 seat conference room (convertible to a 400 capacity ballroom), 250 seat education zone, and a 90 seat lecture theatre.

The hotel’s bar and lounge area, named The Crossbar, is a 66-seat brasserie that offers seasonal, locally sourced produce and can cater for additional private dining for up to 68 guests.

The wider complex contains fitness and health facilities, which will include a range of services available to both hotel guests and local residents. The Health Club & Spa at St George’s Park will offer fitness and spa facilities as well as an indoor pool and relaxation area. The Spa includes four treatment rooms.

In addition, all facilities offered to guests at the neighbouring Hilton at St George’s Park will also be made available to those staying at the Hampton by Hilton property. A car park boasts 350 spaces, shared with the St. George’s Park training facility, while both hotels offer complimentary Wi-Fi throughout.

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