Hilton Worldwide And Silverbirch Ink Three-Hotel Deal

MCLEAN, Va.—Hilton Worldwide has signed an agreement with SilverBirch Hotels & Resorts to build one new hotel and rebrand two additional hotels, including the first Home2 Suites by Hilton in Canada. The deal also brings the first DoubleTree by Hilton hotels to Edmonton and Regina. The announcement, which follows Hilton Worldwide’s recent news of the first three-flag development in Calgary, underscores the company’s commitment to the region.

“The current conditions of Canada’s hospitality market give us a great opportunity to introduce the wide range of Hilton Worldwide development models, and offer owners the right product, at the right price and the right time,” said Craig Mance, senior vice president, North American development, Hilton Worldwide, in an announcement. “These new options also will provide guests with more choices to meet their individual needs.”

The new 123-suite Home2 Suites by Hilton West Edmonton and 238-room DoubleTree by Hilton West Edmonton will be located adjacent to each other in Edmonton, Alberta, a popular business travel destination.

Advertisement

The existing Mayfield Inn & Suites will undergo a renovation to re-launch as the DoubleTree by Hilton West Edmonton. The Regina Inn Hotel and Conference Center will also undergo renovations before it reopens as the 235-room DoubleTree by Hilton Hotel & Conference Centre Regina. The multi-million dollar renovations will include completely updated guestrooms and innovative and inspiring SilverBirch Conference Centres with fully equipped meeting and boardrooms providing the latest in conferencing technology and meeting amenities.

The new-build Home2 Suites property represents the expansion of SilverBirch’s extended-stay portfolio, which includes a Homewood Suites by Hilton currently under construction in Halifax. The DoubleTree by Hilton portion of the agreement marks SilverBirch’s entry into the brand. The DoubleTree by Hilton Hotel & Conference Centre Regina is scheduled to open in the fall 2013, the DoubleTree by Hilton West Edmonton in early 2014 and the Home2Suites by Hilton West Edmonton in the summer of 2014.