ARLINGTON, Virginia—The U.S. hotel industry reported mostly negative year-over-year comparisons, according to CoStar’s latest data through January 31.
U.S. Hotel Performance
January 25, 2026-January 31, 2026
Percentage change from comparable week in 2025
Occupancy: 54.0 percent (down 4.3 percent)
ADR: $150.55 (up 0.2 percent)
RevPAR: $81.37 (down 4.0 percent)
Among the top 25 markets, Nashville, Tennessee, reported the largest occupancy increase (up 24.1 percent to 71.0 percent) as well as the steepest decline in ADR (down 13.8 percent to $140.49). The market’s performance was due to the impact of Winter Storm Fern, as hotels offered discounted rates to help displaced residents.
Minneapolis, Minnesota, saw the highest RevPAR gain (up 18.9 percent to $67.26).
Las Vegas, Nevada, registered the most pronounced decreases in occupancy (down 10.4 percent to 69.0 percent) and RevPAR (down 14.2 percent to $116.44).
