Industry NewsBrandsCommune Hotels and Resorts Launches Tommie Brand

Commune Hotels and Resorts Launches Tommie Brand

SAN FRANCISCO—Commune Hotels and Resorts announced its first new brand with the launch of Tommie, a value-conscious brand.

“Tommie will be a ground-breaking and accessible addition to Commune’s collection of brands,” said Niki Leondakis, CEO of Commune Hotels and Resorts. “Offering value without compromising basic amenities in the lifestyle sector, Tommie will be the perfect complement to Thompson and Joie de Vivre, and is positioned to become the blueprint for the next evolution of hotels in gateway cities.”

Tommie will feature space efficient “crash pads,” meeting spaces, and casual communal dining experiences. The public lounges, called Reading Rooms, will promote gathering and socializing with games and curated programming. The hotels will also offer self check-in, eclectic retain, and a grab-and-go marketplace.

“Tommie is about stripping away the non-essentials to create a functional efficiency. Everything is beautiful, but also has a purpose,” said Jason Pomeranc, co-chair of Commune Hotels and Resorts and founder of Thompson Hotels. “We are creating hotels that will appeal to youthful, design savvy, connected, and discerning travelers seeking responsible and immersive experiences. Tommie will be a choice, not of economy but of desire.”

Cube Capital, KSNY, Eagle Point Hotel Partners, and Simon Development are developing the Tommie’s 250-room location on 31st Street in Manhattan, and Cube Capital and Eagle Point Hotel Partners are developing the 329-room West SoHo location, both of which are slated to open in early 2015.

“Tommie is a significant advancement in the continued growth of our company,” said John Pritzker, co-chair of Commune. “This brand represents an experiential merging of the best attributes of our two brands.”

Tommie’s New York debut will be followed by locations in Asia, Europe, and other domestic markets.