Industry NewsBrandsChoice Inks Deal For Cambria Developments in Canada

Choice Inks Deal For Cambria Developments in Canada

ROCKVILLE, Md.—Choice Hotels International announced a partnership with Maplewood Hotels and Resorts to develop new Cambria Suites properties in Canada. Maplewood is a joint venture between Driftwood Hospitality Management and Pacrim Hospitality Services.

“The lodging sector in Canada is experiencing momentous growth, making it the ideal market to bring the Cambria Suites brand to key locations,” said Carlos Rodriguez, Driftwood’s executive vice president. “Through our strategic partnership with Pacrim, Maplewood is perfectly poised to introduce Cambria Suites to today’s Canadian traveler in key urban markets.”

Designed as a lifestyle hotel brand, all Cambria Suites properties are new-construction and feature a larger lobby to give guests a more social atmosphere; all-suite rooms that include separate living, working, and sleeping space; and the latest MediaHub technology that allows hassle-free Internet connectivity for a variety of electronic devices.

“Pacrim has been a major hotel developer in Canada since the mid-1990s, and we are looking forward to developing Cambria Suites across Canada. Our joint venture in Maplewood Hotels and Resorts with Driftwood Hospitality Management provides outstanding opportunity to enhance our portfolio through new build opportunities in Canada, the U.S. and beyond,” said Glenn Squires, CEO of Pacrim. “We expect to have a minimum of five Cambria Suites Hotels under construction in 2014 with openings to occur starting in Spring of 2015.”

Like all Cambria Suites hotels, the properties in Canada will also feature the amenities the brand is known for: Reflect, a contemporary bistro featuring a dinner menu comprised of local specialties, as well as a full bar and freshly prepared grab-and-go gourmet salads and sandwiches; Refill, a barista bar featuring coffee and a hot breakfast buffet; and Refresh, the brand’s fitness center.