NORTH BETHESDA, Maryland—Choice Hotels International, Inc. announced a campaign benefitting the American Red Cross relief efforts to help people impacted by the 2025 California wildfires. Choice Privileges members’ donations to the Red Cross will now be eligible for a match from Choice Hotels of up to $25,000.
“We are committed to supporting the communities affected by the wildfires in California. By matching donations, we hope to amplify the impact of our members’ generosity and provide much-needed assistance to those in need,” said Megan Brumagim, vice president, upscale brands and chief sustainability officer, Choice Hotels International.
Additional donations may come from Choice Hotels associates and matching through Choice Gives, the company’s corporate charity donation matching program.
In November 2024, Choice Hotels, its associates, and members of the Choice Privileges rewards program donated a total of over $160,000 toward the American Red Cross relief efforts for communities in the Southeast impacted by Hurricanes Helene and Milton.
The following is an update about the campaign from Feb. 10, 2025:
NORTH BETHESDA, Maryland—Through a matching campaign, Choice Hotels International, Inc. and members of the Choice Privileges rewards program have donated nearly $90,000 toward the American Red Cross relief efforts for communities impacted by the wildfires in California in 2025. The campaign to raise funds ended on Jan. 31, 2025. Choice Privileges members donated over 12.7 million points equivalent to $63,740, and Choice Hotels fulfilled a $25,000 donation match.
“Choice Hotels is committed to supporting communities in need and building a better tomorrow, today. We are grateful to everyone who contributed to Red Cross wildfire relief efforts and donated their points,” said Megan Brumagim, vice president, upscale brands and chief sustainability officer, Choice Hotels International.
“The American Red Cross is on the ground helping those impacted by the devastating wildfires in California,” said Anne McKeough, chief development officer, the American Red Cross. “We are so grateful for allies like Choice Hotels International as we work together to provide relief and hope for communities in the wake of this heartbreaking disaster.”
