Boosting a Hotel’s Direct Booking Conversion Rate Without Giving Away Rooms
One of the biggest and most widespread misconceptions in the hotel industry is that discounting is the best way to boost direct bookings. Even...
NYU SPS and Hotelbeds Collaborate to Explore Next-Gen Tech Startups
NEW YORK and PALMA, Spain—Hotelbeds and the NYU School of Professional Studies (NYU SPS) Jonathan M. Tisch Center of Hospitality have launched a collaboration...
These Are the Factors that Contribute to the Success of Soft Brands
A flurry of entrants to the hotel market’s soft brand space in recent years has raised questions as to its enduring viability. Is this...
Using Apps to Improve Hotel Operations
Apps can be a great asset to any hotel—they can enable everything from making dinner reservations to booking spa appointments, arranging laundry or dry...
Beyond Numbers: Putting Big Data To Work
Thanks to technology, today’s hotel owners and managers benefit from a nonstop stream of information, and ever-improving dashboards keep it always at the ready....