Driving Customers to Direct Bookings
Partnering with an OTA can be both a beneficial and hindering experience to a hotel’s operations—the battle for driving customers to book directly is...
Taking Control of Hotel Inventory Management
Inventory management is critical to overall hotel success. Too many hoteliers don’t understand the importance of maintaining distribution control over their coveted product—their hotel...
Virtual Reality: A New Hotel Amenity
From underwater adventures to first-person shooting games, hotel guests can now experience a range of virtual reality scenes at The Viceroy Group’s Hotel Zetta...
Delivering Guest Satisfaction Through Cutting Edge Tech
The Godfrey Hotel is on the cutting edge of in-room entertainment technology. When the property opened in Boston’s Downtown Crossing neighborhood in February 2016,...
Combating Cyber Scams
These days, it’s more a matter of when you’ll get hacked than if. As more and more companies experience data breaches or fall victim...