98 Percent Of People Find Online Reviews Reliable
ReportLinker, a data company that simplifies how analysts get industry data, conducted a survey to answer three questions:
Do people trust online reviews more...
Skyrocketing Customer Acquisition Costs Impact Asset Value
Hotel owners are interested in all facets of your property’s operation and efficiency, but perhaps the most important area—the one that is always top...
The Importance of Data Scientists in Customer Loyalty
Customer loyalty is at the top of most—if not all—of the big hotel companies’ priorities. These companies’ efforts to improve and enhance loyalty have...
Virtual Reality: A New Hotel Amenity
From underwater adventures to first-person shooting games, hotel guests can now experience a range of virtual reality scenes at The Viceroy Group’s Hotel Zetta...
The Necessity of a Mobile-Booking Strategy
Facebook launched its City Guides feature last month, giving even more credibility to the idea that mobile devices’ importance to hotel distribution will only...