IHG Agrees to Give Pricing Power Back to OTAs
After accusations last year by the Office of Fair Trade (OFT) Intercontinental Hotels Group (IHG) has reached an agreement with Expedia.com and Priceline's Booking.com...
Starwood, TripAdvisor Announce Booking Partnership
STAMFORD, Conn.—Starwood Hotels & Resorts Worldwide, Inc. and TripAdvisor announced today they have partnered to make Starwood’s global hotel portfolio accessible on the TripAdvisor...
Boosting a Hotel’s Direct Booking Conversion Rate Without Giving Away Rooms
One of the biggest and most widespread misconceptions in the hotel industry is that discounting is the best way to boost direct bookings. Even...
Hotel-OTA Competition Improves Focus on Distribution
When the CEOs of Expedia and Marriott International gave separate talks at the Skift Global Forum last month, they downplayed the competition between hotels...
Testing Industry Practices: Checking In With MCR’s Tyler Morse
Tyler Morse is CEO and managing partner of MCR, which owns and operates 94 hotels located across 67 cities and 24 states. Among Morse’s...