One Year After GDPR, Consumers Are More Tuned In To Data Privacy
On May 25, 2018, the European Union's General Data Protection Regulation (GDPR) went into effect. This regulation applies to all citizens of the European...
Five Ways To Streamline Guest Data and Better Target Marketing Messages
A guest signs up for a loyalty membership and then, six months later, receives a request to sign up for the same program. Another...
Planning for a Future Beyond PCI: Risk-Based Security for Hotels
When you mention the “Payment Card Industry Data Security Standard (PCI DSS)” to people in the hospitality industry, you usually get one of three...
Marriott Reveals Breach of Starwood Guest Reservation Data
Marriott today announced that the company has taken measures to investigate and address a data security incident involving the Starwood guest reservation database. On...
Building the Largest Travel Data Co-op in the World
Earlier this year at the NYU International Hospitality Industry Investment Conference, Marriott CEO Arne Sorenson described a battle that hotels are fighting on all...