Guest Feedback

Six Missteps to Avoid When Capturing and Actioning Guest Feedback

In today's economy, consumers are highly informed and offer loyalty to brands with certain expectations for communication between brands and their customers. In this...
influencers

Five Tips for Incorporating Influencers Into Marketing Strategies

Within the last decade, hotel and travel marketing has been changed forever. The era of the billboard ad is rapidly coming to an end,...
Engage

Three Ways to Engage Guests in Real Time

Finding ways to engage guests during their travels and while they are on property is critical for hotels. Industry professionals who understand the importance...
Social Media

Four Lessons in Navigating Social Media to Market Hotels

In today’s business environment, there’s no denying the power of social media. More than 2 billion people are active on social media and the...
Social media influencer

Marketing Hotels Through Social Media Influencers

Many hoteliers have had a “social media influencer” or “micro-influencer” on their property and didn’t even know it. Not knowing influencers are on property...
Marriott International - Ritz Carlton Phulay Bay

#RCMemories Program Connects Guests to Local Experiences

The Ritz-Carlton this week launched its latest brand initiative—#RCMemories—to further draw guests into their destinations through unique programming. What started as a way for...
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Four Seasons Hotels and Resort - Fortune Best Companies to Work For

Five Hotel Companies Among Fortune’s 100 Best Companies to Work For

Five hotel companies made the recently released 21st annual Fortune 100 Best Companies to Work For list, which is based on surveyed employee ratings...
Linens

What Are Your True Variable Costs Per Occupied Room?

Knowing the average, actual costs incurred per occupied guestroom enables a manager to make more prudent pricing and marketing decisions and to monitor expenses....
Hotel security

12 Ways To Increase Hotel Security

Even when hotels have strong security policies and procedures in place, they are still vulnerable to cyber attacks, break-ins, theft, fraud, and other crimes....
New York City

Five Markets With the Most Hotel Construction

Analysts at Lodging Econometrics recently reported the top five markets with the largest hotel construction pipelines for the third quarter of 2018. The number...
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