Why Direct Booking Maximizes Data, Loyalty, and Profits
As hotels struggle with rising costs, many are redoubling efforts to have customers book direct to cut out not only the fees associated with...
Marriott Combines Its Three Loyalty Programs
BETHESDA, Md.—Marriott International has officially unified its three loyalty programs—Marriott Rewards now includes The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG). The company announced...
Wellness, Fitness, and Technology: What Millennial Travelers Want Out of Their Hotel Stays
REDWOOD CITY, Calif.–New research by FutureBrand Speck, part of Interpublic Group, assessed what travelers between the ages of 22 and 37 (i.e., millennials) are...
Four Takeaways from J.D. Power’s Guest Satisfaction Study
Guest satisfaction is of the utmost importance to hotels, and guests are happier than ever, according to the J.D. Power 2018 North America Hotel...
Hyatt and Small Luxury Hotels of the World Team Up on Loyalty
CHICAGO—Hyatt Hotels Corporation and Small Luxury Hotels of the World (SLH) this week announced plans to enhance the benefits of Hyatt's loyalty program. With...