Preferred Travel Group Reintroduces I Prefer Hotel Rewards
NEW YORK—Preferred Travel Group, a family-owned company that operates hotel brands Preferred Hotels & Resorts, Beyond Green, Historic Hotels of America, and Historic Hotels...
Travelers Expecting Better Choices in Loyalty Redemption
SAN FRANCISCO—A survey of over 1,000 airline and hotel loyalty program members across the U.S. from Collinson Latitude, part of Collinson Group, reveals that...
Marriott and Alibaba Partner to Reach Millions of Chinese Travelers
Outbound travel in China is booming. This year, Chinese consumers will take 150 million trips—15 million more than last year—and that number is expected...
Red Roof Adds Gift Cards and Products To Guest Rewards
Columbus, Ohio—Economy hotel company Red Roof is enhancing its point-based guest rewards program, RediCard. Guests can now use RediCard points to not only book...
Using Mobile To Improve Traveler Loyalty
The mobile-loving tendencies of today’s consumers—particularly those in their twenties and early thirties known as the Millennial demographic—are dramatically transforming how they go about...