Hotel Brands with Most Loyal Guests Identified
New York-based research company Brand Keys has released its 21st annual Customer Loyalty Engagement Index, which examined 35 hotels across the economy, midscale, upscale,...
After Stockholder Vote, Marriott Considers Merging Loyalty Programs
Shareholders of Marriott International and Starwood Hotels & Resorts on Friday officially approved Marriott’s acquisition of Starwood—a significant milestone toward creating the world’s largest lodging...
Hilton, Marriott Rewards Rank Highest for Member Satisfaction
COSTA MESA, Calif.—As the competition among hotel loyalty/rewards programs continues to heat up, hotel chains having multiple brands, wide distribution networks and diverse partnerships...
Brands Battle OTAs for Guest Loyalty
The competition between online travel agencies and hotel chains continues to heat up in an ever-evolving marketplace. Online travel agencies have a symbiotic relationship...
IHG Launches Top Membership Level, Spire Elite
InterContinental Hotels Group today announces the name of IHG Rewards Club’s new top membership level, Spire Elite, introduced to recognize and reward its most...
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A Louisiana-Style Guest Getaway
Opened in January, the Origin Hotel Baton Rouge, a Wyndham Hotel, is housed in the Baton Rouge Savings & Loan Association Building, which is...
Booking.com: Annual Research Shows New Challenges With Sustainable Travel
AMSTERDAM—Booking.com released research with insights gathered from more than 31,000 travelers across 34 countries and territories, exploring the latest consumer attitudes, priorities, and influences...
Marriott Verifies Emissions Reduction Targets With SBTi
Marriott International, Inc. has verified its near and long-term science-based emissions reduction targets with the Science Based Targets initiative (SBTi). SBTi is a global...
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