Marriott and Alibaba Partner to Reach Millions of Chinese Travelers
Outbound travel in China is booming. This year, Chinese consumers will take 150 million trips—15 million more than last year—and that number is expected...
Wyndham Launches Rewards Auction Platform
Following its June announcement of a loyalty partnership with Caesars Entertainment, Wyndham is today launching a rewards auction platform to give U.S. Wyndham Rewards...
Using Mobile To Improve Traveler Loyalty
The mobile-loving tendencies of today’s consumers—particularly those in their twenties and early thirties known as the Millennial demographic—are dramatically transforming how they go about...
Four Ways to Build Guest Loyalty at Independent Hotels
It’s no secret that guest loyalty drives revenue at hotels. Dedicated customers bring with them a number of advantages, as they’re more likely to book direct...
The Importance of Data Scientists in Customer Loyalty
Customer loyalty is at the top of most—if not all—of the big hotel companies’ priorities. These companies’ efforts to improve and enhance loyalty have...