Wyndham Announces Status Match for La Quinta Returns Members
Following its recent acquisition of the La Quinta hotel brand, Wyndham Hotels & Resorts has announced new benefits for members of its award-winning Wyndham...
How Hotel Loyalty Programs Started and Why They Stuck
It was IHG that was first to market with an amenity that dramatically impacted the entire industry—the first hotel loyalty program, says William Meyer,...
Wyndham Rewards Announces Multi-Year NASCAR Sponsorship of No. 6 Ford Fusion
CONCORD, N.C.—NASCAR champion Matt Kenseth will return to the organization where he began his NASCAR career, piloting Roush Fenway’s flagship No. 6 Ford Fusion...
Marriott to Unite All Loyalty Programs in August 2018
BETHESDA, Md.—Marriott International plans to introduce one set of unified benefits across Marriott Rewards, The Ritz-Carlton Rewards, and Starwood Preferred Guest (SPG) for its...
Oracle Study Reveals Travelers’ Preferences and Perceptions of Hotel Loyalty Programs
When it comes to choosing where to travel and stay on their journey, many consumers are looking to social influencers for aspirational recommendations. That's...
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Red Roof Names Zack Garib As President; Fouad Malouf to Newly Created Position Of...
Red Roof®, an award-winning leader in the lodging industry, has named hotel industry veteran Zack Gharib as President, effective immediately.
Gharib brings more than two...
3 Ways Hoteliers Can Protect Data With Key Control Solutions
After planning and preparing dream vacations and securing reservations, hotel guests count on the protection and security of their credit card financial data through...
A Louisiana-Style Guest Getaway
Opened in January, the Origin Hotel Baton Rouge, a Wyndham Hotel, is housed in the Baton Rouge Savings & Loan Association Building, which is...
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