Preferred Hotels & Resorts Launches ‘I Prefer Alliance’ Loyalty Platform for Independent Hotels
Preferred Hotels & Resorts has launched I Prefer Alliance, a new loyalty platform that allows independent hotels and regional hotel brands to extend full...
Accor Creates New Lifestyle Loyalty Program: Accor Live Limitless
Accor announced today a shift of its loyalty program into a fully integrated global platform incorporating rewards, services, and experiences across the company's entire...
Wyndham Rewards Announces Expanded Services and New Features
This morning, Wyndham Hotels & Resorts announced the launch of several new features for their Wyndham Rewards loyalty program. Based on the needs of...
Caesars Entertainment Introduces Caesars Rewards Loyalty Program
LAS VEGAS—Caesars Entertainment Corporation will introduce “Caesars Rewards” as the next evolution of its loyalty program effective Feb. 1, 2019. With more than 55 million...
Study Shows Book Direct Campaigns Strengthened Growth of ‘Brand.com’
Rockville, Md.—An updated Kalibri Labs report released today—Book Direct Campaigns 2.0: The Costs and Benefits of Loyalty 2018—provides conclusive evidence that the loyalty member...