Five Tips for Incorporating Influencers Into Marketing Strategies
Within the last decade, hotel and travel marketing has been changed forever. The era of the billboard ad is rapidly coming to an end,...
The One Practice That Will Earn a Meeting Planner’s Trust
Even with the best of intentions, some hotel sales managers unwittingly prioritize winning the sale before building trust with the meeting planner. By simply...
Preserving Mattresses: When (and if) to Rotate or Flip
For hoteliers, the expense of replacing mattresses can be huge, as one mattress alone may be the single most expensive piece of furniture in...
Six Ways To Keep HVAC Systems Free of Pests
Air conditioning is a must-have for many guests, making working HVAC systems critical to a hotel's success. When these systems are not running properly,...
Spending More on Housekeeping Doesn’t Make Hotels Cleaner
The M3 Center for Hospitality Technology and Innovation at the University of South Florida Sarasota Manatee (USFSM) recently published its Gradebook for Cleanliness in...