email campaigns

Six Steps for Creating Effective, Personalized Email Campaigns

Email marketing is one of the best ways to acquire new customers, promote goods and services to existing ones, and keep a brand at...
direct booking conversion rate

Live Rates Make Multi-Channel Distribution Strategies Work

It’s an exciting time for hotel marketing, as new options in ad tech seem to come online every week. However, hotels need to make...
SEO

Seven Ways for Hotels to Grow Through Better SEO

Years into the online experience, search engine optimization (SEO) remains one of the most misunderstood and neglected areas of digital development. For the sake...
Engage

Three Ways to Engage Guests in Real Time

Finding ways to engage guests during their travels and while they are on property is critical for hotels. Industry professionals who understand the importance...
Marketing image shows family on beach

If Hospitality is About People, Where are They in Hotel Marketing?

After almost 25 years working in the lodging, tourism, and hospitality industries, there are very few things that surprise me, and never-ending change remains...
Social Media

Four Lessons in Navigating Social Media to Market Hotels

In today’s business environment, there’s no denying the power of social media. More than 2 billion people are active on social media and the...
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New York City

Five Markets With the Most Hotel Construction

Analysts at Lodging Econometrics recently reported the top five markets with the largest hotel construction pipelines for the third quarter of 2018. The number...
angry guest

The Room Key: How To Handle an Angry Guest

The Room Key is LODGING's advice column for hoteliers, managers, and team members at all levels of hospitality. Experts will answer questions on everything from...
data breach

12 Ways to Increase Hotel Security

Even when hotels have strong security policies and procedures in place, they are still vulnerable to cyber attacks, break-ins, theft, fraud, and other crimes....
1886 Crescent Hotel

Top 25 Most Haunted Historic Hotels of 2018

WASHINGTON, D.C.—Historic Hotels of America has over 300 hotels with long and storied histories representing over 36 decades in American history. From a former...
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