STR: U.S. Thanksgiving Week Performance Records Highest Levels
HENDERSONVILLE, Tennessee—U.S. hotel performance came in higher than any other Thanksgiving week on record, according to STR's latest data through November 27, 2021.
U.S. Hotel...
Hotel Segmentation: Understanding U.S. Demand Patterns Amid Pandemic Shifts
The pandemic has no doubt created a shift in the U.S. hotel demand mix, but while deviations from historical trends have been aplenty, recent...
STR Names Nashville First Active U.S. Market for Forward STAR
HENDERSONVILLE, Tennessee—Nashville is the first active U.S. market for STR's Forward STAR, which allows hotels to benchmark future occupancy on the books against the...
STR: U.S. Hotel Performance Slightly Increases From Previous Week
HENDERSONVILLE, Tennessee—U.S. hotel performance increased slightly from the previous week, according to STR's latest data through November 13, 2021.
U.S. Hotel Performance
November 7-13, 2021
Percentage change...
Behind the Numbers: STR’s Amanda Hite on Quantitative Cause for Optimism
At the 43rd annual NYU International Hospitality Industry Investment Conference, Amanda Hite, president and CEO of STR, shared with LODGING forecasts based on the...