How Changes in Hotel Revenues Suggest Changes in Guest Preferences
From the high-tech preferences of Generation Z to the experiential bent of millennials and the health and wellness inclinations of Baby Boomers, hotels continually...
STR Strategy Officer Elizabeth Randall-Winkle Talks Slowdown Strategies
As chief strategy officer at STR, Elizabeth Randall-Winkle is responsible for the development and execution of the organization’s strategic initiatives. Randall-Winkle reviewed for LODGING...
Showing No Shows: A Closer Look at Attrition and Cancellation Fee Revenue
Per the Uniform System of Accounts for the Lodging Industry (USALI), the income received from transient and group guests who fail to occupy a...
Building an Accurate Forecast: The Lifeblood of Any Hotel Revenue Manager
Over the past 40 years, hoteliers have made significant progress in the field of revenue management. Revenue management is no longer just thought of...
Taking an Economic Downturn in Stride: How Effective Revenue Management Can Help
While the U.S. hotel industry experienced yet another strong year in 2018, economists and experts agree it may be time to tighten our belts...