COVID-19 Market Report

The Cost of COVID-19: Owners Face a Severe Hit to Their Fiscal Health

The COVID-19 virus has had an extreme negative impact on the U.S. lodging industry. According to CBRE’s June 2020 edition of Hotel Horizons, lodging...
hotel stock

STR: U.S. Monthly GOPPAR Turned Positive for the First Time Since February

BROOMFIELD, Colorado—U.S. hotel gross operating profit per available room (GOPPAR) reached positive territory for the first time since February, according to STR's latest monthly...
August 2020

STR: U.S. Hotel Occupancy Hits 50 Percent for the First Time Since Mid-March

HENDERSONVILLE, Tenn. — U.S. weekly hotel occupancy hit 50 percent for the first time since mid-March, according to the latest data from STR. Compared...
Coronavirus economic impact

Revised Forecast: U.S. Hotel Room Revenue Unlikely to Recover Until 2024

HENDERSONVILLE, Tenn. — Full recovery in U.S. hotel demand and room revenue remains unlikely until 2023 and 2024, respectively, according to the slightly downgraded...
August 2020

STR: U.S. Hotel Performance Continues Upward Creep in the First Week of August

HENDERSONVILLE, Tenn. — U.S. hotel performance data for the week of August 2-8, 2020, showed slightly higher occupancy and room rates from the previous...
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Red Roof Names Zack Garib As President; Fouad Malouf to Newly Created Position Of...

Red Roof®, an award-winning leader in the lodging industry, has named hotel industry veteran Zack Gharib as President, effective immediately. Gharib brings more than two...

3 Ways Hoteliers Can Protect Data With Key Control Solutions

After planning and preparing dream vacations and securing reservations, hotel guests count on the protection and security of their credit card financial data through...
Origin Hotel

A Louisiana-Style Guest Getaway

Opened in January, the Origin Hotel Baton Rouge, a Wyndham Hotel, is housed in the Baton Rouge Savings & Loan Association Building, which is...
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