Canopy Introduces Neighbors in Social Media Campaign

MCLEAN, Va.—Canopy by Hilton has announced a new social media campaign, “Meet the Neighbors.” This series spotlights locals’ point of view through interviews with the brand that paint the landscape of each unique Canopy neighborhood.

The brand’s inaugural property Canopy Reykjavik|City Centre, which will welcome guests in early 2016, will be the first to showcase its dynamic neighbors starting this September. After its September launch, the program will dedicate one week every month to sharing curated neighbor spotlights across select regions for “Meet the Neighbors.” All contributors will live or work within walking distance to a Canopy by Hilton hotel, ranging from shops and restaurant owners to students and fitness instructors. “Meet the Neighbors” for Canopy Reykjavik will showcase three distinct features—Into The Glacier, Laurgardalur, and Slippbarinn, all of which will include with tips and advice from locals.

“Reykjavik is a thriving city with a robust creative community and a unique energy,” said Gary Steffen, global head, Canopy by Hilton. “We are excited to discover more of Reykjavik and Canopy’s other destinations with our #MeetTheNeighbors campaign through the tips and advice of our new neighbors.”

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Into the Glacier takes followers to Iceland’s most significant new attraction, the man made ice cave tunnel, located high on Europe’s second largest glacier; Langjokull glacier. Followers will see the glacier from the inside and gaze upon the blue ice.

Laurgardalur, a popular recreational, fitness, and green area in Reykjavik, will be the second feature. It includes Laugardalslaug center, a set of well-heated swimming-pools, hot tubs, and saunas. This is the place were locals come together to have a chat.

Slippbarinn the last feature, a Reykjavik cocktail bar, extremely popular with locals and travelers alike.

Canopy Reykjavik|City Centre is now under construction on Hverfisgata Street, a thriving neighborhood in the center of the city. The hotel is slated to open in early 2016 with the brand’s local aesthetic, which includes an open lobby, and relaxing public spaces. A rooftop bar and restaurant will serve drinks and food throughout the day, while guests can also visit a bistro, sampling fresh, local produce while taking in the city sights.