LAS VEGAS—Caesars Entertainment Corporation today announced plans to open Caesars Republic Scottsdale, its first non-gaming hotel in the United States, as part of its plan to expand its brands and loyalty network through its licensing strategy.
Caesars Republic Scottsdale will be located adjacent to luxury retail destination, Scottsdale Fashion Square, and will be a four-star hotel developed by HCW Development and operated by Aimbridge Hospitality. Caesars Entertainment will license its brand, advise on design elements, and integrate its loyalty network, Total Rewards.
“Caesars Republic Scottsdale represents the introduction of a new world-class brand and further progress on our strategy to expand our non-gaming business into premier destinations,” said Mark Frissora, Caesars Entertainment president and CEO. “This project will be our first non-gaming asset in the United States and demonstrates the global strength of the Caesars brand. We look forward to partnering with HCW Development and Aimbridge Hospitality to create a world-class experience in one of the nation’s most desirable communities.”
The modern, 11-story glass structure with 266 rooms will be developed at the intersection of North Goldwater and East Highland Avenue. The interior décor will have rich textures and strong architecture, juxtaposing soft curves and bold accents in the lobby, with designs curated throughout the guestrooms. The property will have a first-floor bar, signature restaurant, a coffee shop, and outdoor seating on the patio with views of Camelback Mountain.
Guestrooms will offer a mixture of kings, double queens, and one- and two-bedroom suites. The hotel will also have a bridal suite, and on the 11th floor, five luxury entertainment suites. On the second floor are five breakout rooms, which will accommodate up to 40 people each or can be opened for events up to 200. The second-floor executive board room is capable of seating 16 at a permanent table.
Caesars Republic Scottsdale will house a 7,000-square foot column-free ballroom with 34-foot sliding glass doors which open out onto the adjacent lawn, suitable for outdoor events for up to 600 people. The ballroom is divisible into four sections and can accommodate banquets up to 500. The ballroom’s LED lighting system will allow event organizers to customize the look and feel of their event with the ability to change the ceiling color. Additionally, the ballroom will have cutting-edge sound, internet, and audio-visual system.
The seventh floor will have a rooftop pool and bar—the only rooftop pool in Scottsdale—with views of Camelback Mountain. The pool will host activities such as yoga at 9 and champagne at 11, specialty drinks by HCW’s mixologist, and weekend brunches. This area will also serve as private event space for exclusive groups or company events. Adjacent to the pool will be the hotel’s fitness center.
“We are very excited to work alongside our new partners to introduce the Caesars Republic brand to the world,” said Richard Huffman, CEO and president of HCW Development. “Scottsdale is a vibrant community and we are confident that this high-end facility will provide a truly unique and dynamic experience to both locals and guests traveling from afar.”
“We are honored to partner with Caesars Entertainment and add a hotel with the iconic Caesars brand to our management portfolio,” said Robert Burg, Aimbridge Hospitality president and CEO. “We share Caesars’ commitment to operating excellence and look forward to managing Caesars Republic Scottsdale.”
Caesars Republic Brand
Caesars Republic is a lifestyle brand and the first from Caesars Entertainment designed exclusively for non-gaming hotels. The company said that Caesars Republic is a brand with an edge: it inspires the imagination, pushes creative boundaries, and collaborates with trendsetters.
The brand pays homage to the energy of Las Vegas—celebrating rebellious spirits and beckoning its guests to unleash their alter egos. Just as all republics are social in nature, Caesars Republic incorporates details and brand rituals to facilitate connections among its guests.
No two hotels within the brand will be exactly alike—everything from the décor to the culinary offerings will be inspired by local traditions and tastemakers. Caesars Republic plans to tap into the unique pulse of each host city, amplifying its energy and culture.
Why the Scottsdale Market?
Scottsdale hosted an estimated 4.5 million overnight visitors and 4.4-million-day trip visitors in 2017. Caesars Republic Scottsdale will be located just north of Scottsdale Fashion Square. Owned and operated by Macerich (MAC), Scottsdale Fashion Square has an elevated luxury wing anchored by Neiman Marcus, plus a new flagship Apple, and more than 200 shopping and dining options including market exclusives Saint Laurent and a recently announced Nobu.
“Our market-dominant Scottsdale Fashion Square is the natural home for the innovative new Caesars Republic hotel concept,” said Ed Coppola, president of Macerich. “The addition of this exciting new hotel is part of the next phase of development for our exceptional mixed-use property, which also will introduce Class A office space and upscale residences to bring even more value to this one-of-a-kind destination.”