Industry NewsBrandsBW Premier Collection Introduces First North American Hotel

BW Premier Collection Introduces First North American Hotel

PHOENIX—Best Western Hotels & Resorts announced the first North American hotel to join the BW Premier Collection—The Copamarina Beach Resort & Spa in Puerto Rico. The BW Premier Collection, Best Western’s soft brand, consists of carefully selected high-quality hotels in primary and destination markets.

“We are delighted with the addition of the AAA 3-Diamond Copamarina Beach Resort & Spa to the growing number of properties under the BW Premier Collection brand. The BW Premier Collection is beneficial for our guests and independent hoteliers. Best Western guests have more choices for city center and resort hotels at which to earn and redeem Best Western Rewards points and independent hoteliers will benefit from the powerful $4.1 billion global distribution channels of Best Western International,” said David Kong, Best Western Hotels & Resorts president and CEO.

The Copamarina Beach Resort & Spa is located on the southwestern side of Puerto Rico in Caña Gorda, Guánica, 90 miles away from the City of San Juan. This unique beachfront property is surrounded by the Dry Forest in the north and Caribbean Sea in the south, stretching over 20-acres of tropical lush gardens. The 106-room resort has undergone a $1.6 million renovation of its public spaces, facilities, and guest rooms. The ocean-front hotel’s amenities include two resort-style pools and two children’s pools, an al fresco restaurant, and an indoor fine dining restaurant both featuring the best of Puerto Rican Cuisine. The resort also has a full-service spa, tennis courts, exclusive access to Gilligan’s Island on a private boat from the hotel’s dock, non-motorized aquatic sports including, kayaks, hobby cats, paddleboards, and diving. In addition it has over 4,000 square feet of indoor space for events and weddings.

“We chose to join the BW Premier Collection because of our existing successful partnership with Best Western. We opened the Best Western Plus Condado Palm Inn & Suites two years ago and feedback from our guests and the level of bookings have been tremendous; in the first quarter of 2015 our bookings achieved 98 percent occupancy–the highest in San Juan,” said José M. Suárez, president, International Hospitality Enterprises.

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