BHG Signs Management Agreement with New Soft Inn Hotel in Goiania

SAO PAULO, Brazil—Brazil Hospitality Group (BHG) announced the an agreement for the management of Soft Inn Mega Moda, a hotel that is being developed in Goiania.

The new project will mark the debut of a new BHG brand in Goias: Soft Inn, an economic segment brand that offers quality at an excellent cost-benefit ratio.

Soft Inn Mega Moda will have 322 rooms and will be an annex to Shopping Mega Moda, an affordable fashion shopping mall belonging to the Novo Mundo group.


“Soft Inn Mega Moda is perfectly in line with BHG’s strategy of expanding its geographic coverage, with presence in Brazil’s main cities ,” said BHG’s CEO Pieter J. F. van Voorst Vader.

Start-up is scheduled for the first half of 2014.