Best Western Premier Tides Opens in Orange Beach

ORANGE BEACH, Ala.—Innisfree Hotels has opened the Best Western Premier Tides Hotel in Orange Beach, Ala. The beachfront property has 86 rooms, each appointed in modern decor with a nod to the natural wonders of Coastal Alabama. Driftwood and shades of blue are cornerstones of the hotel design, which features grand views of the Gulf of Mexico from its central lobby.

“I grew up on these shores,” says Julian MacQueen, founder and CEO of Innisfree Hotels. “Our newest Orange Beach hotel offers a unique opportunity to show guests the incredible beauty of Coastal Alabama and its warm Southern hospitality.”

The Best Western Premier Tides Hotel joins Innisfree’s three existing Orange Beach Gulf front properties, including the Hampton Inn & Suites, Hilton Garden Inn, and Holiday Inn Express. The new hotel is a welcome addition to Orange Beach accommodations, as most lodging options are condominium developments.

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Katie Clark will serve as general manager of the Best Western Premier Tides Hotel. Clark has been with Innisfree Hotels since 2012. Lance Hackleman, assistant general manager, started as a desk clerk for Innisfree before his promotion to sales assistant and again to front office manager—most recently serving as a task force manager in new acquisitions for the company.

HNL Construction, a wholly owned construction company of Innisfree Hotels, served as general contractor and Ard Contracting of Birmingham, Ala., as structural contractor for the project, with SMP Architecture as architect and interior design by Adrian Caradine Contract Design of Memphis, Tenn. Financing for the project was provided by Trustmark National Bank.