B Hotels & Resorts Returns to Fort Lauderdale

A former Sheraton on Seabreeze Drive in Fort Lauderdale, Fla., has been reflagged as the B Ocean Resort.

B Hotels & Resorts’ had opened a B Ocean property on North Fort Lauderdale Beach Boulevard in 2011, but Hospitality Properties Trust acquired and converted the property into a Sonesta in June.

“Fort Lauderdale Beach is where B Hotels & Resorts first emerged into the hospitality industry with our first B hotel. We are happy to return to this incredible destination that allows us to introduce what the B Brand is about and attract so many followers,” said Ayelet Weinstein, president and CEO of B Hotels & Resorts.

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The 486-room lifestyle hotel offers two outdoor pools, a private beach, and approximately 7,500 square feet of function space. Food and beverage venues include Dos Caminos, the Beach Bar & Grill, and the Wreck Bar.

A renovation program, which is scheduled to begin in mid 2015, will incorporate several additional brand elements, including a spa suite with customizable spa treatments.