Michele Fitzpatrick
Michele Fitzpatrick is the Chief Executive Officer of eviivo. She has over 40 years of industry experience, including senior roles at Oracle, McAfee, IBM, WallStreet Systems, and Dun & Bradstreet Software.
Rethinking Digital Strategy: Why Messaging Channels Are More Effective Than Hotel Guest Apps
Hotels continue to pour money into “guest-facing” apps, often with the hope that they will streamline communication and improve the guest experience. However, most...