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Joe Spirito

Joe Spirito
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As vice president of global commercial strategy and product marketing at Amadeus, Joe brings over 20 years of experience in technology and hospitality. He leads initiatives focused on new product development to help maximize revenue and bookings.
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From SEO to GEO: How Hotels Can Stay Visible in AI-Driven Travel Search

Artificial intelligence has moved from the periphery of travel planning to its very core. The travel experience begins long before booking, and travelers are increasingly turning to generative AI...