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Ellen Meyer

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Targeted marketing

Microdata Makes Macro Inroads

It seemed, much like the old saw about the weather, everyone talked about how important hyper-targeted marketing was, but no one was doing anything about it. That, says Brian Bolf, senior vice president of...
Bruce Haase President and CEO of Extended Stay America

Expanding the Brand: ESA Reaches Out to New Market

Bruce Haase, president and CEO of Extended Stay America (ESA), is aware that much of the industry is still reeling from the pandemic, but sees an opportunity to provide a different market of extended-stay...
People across the United States

Different Roles, Common Goals: How State and National Hotel Associations Support One Another

The initially chaotic United States pandemic response made one thing clear: When it comes to managing a nationwide public health crisis through legislation and mandates, not all states are on the same page. This...
Rosanna Maietta, AHLA Foundation president and executive vice president of communications and public relations at AHLA

Rosanna Maietta on AHLAF’s $5 Million Commitment to DE&I

Demonstrating its drive to support diversity, equity, and inclusion (DE&I) in a big way, the American Hotel & Lodging Foundation (AHLA Foundation) recently announced a new $5 million, multi-year commitment and action plan to...
AHLAF Trustee Malaika Myers, chief human resources officer at Hyatt, and Board Secretary/Treasurer Julienne Smith, SVP of upscale development and transactions and asset management at IHG

Women of AHLAF: Focus on Diversity, Equity, and Inclusion

This week, LODGING is turning the spotlight on the women serving on the 2021 AHLA Foundation (AHLAF) Board of Trustees. These ambitious and successful female executives bring decades of hospitality experience to their Board positions, and their...