Aloft Brand Debuts in Silicon Valley

STAMFORD, Conn.—Starwood Hotels & Resorts Worldwide announced that its Aloft brand has debuted in Cupertino, Calif. Aloft Cupertino is the brand’s third hotel in California and its first in Silicon Valley. Owned by Shashi Corporation and managed by Azul Hospitality Group, the hotel offers 123 guestrooms.

“We are thrilled to bring Aloft to Cupertino where we expect it will emerge as a favorite with savvy travelers and area professionals in a community that buzzes with excitement, innovation, and thought leadership,” said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood.

Hotel amenities include an indoor pool, w xyz bar, 24-hour fitness center, and 1,350 square feet of flexible meeting space. Aloft Cupertino is also pursuing LEED certification and offers many environmentally friendly programs and design elements.


Los Angeles-based Canyon Capital Realty Advisors (CCRA) provided the senior construction loan for the project, which was used to purchase the land and construct the brand new hotel.

Showcasing many of the brand’s newest technologies, Aloft Cupertino is the first Aloft hotel to feature Apple TV in all its guestrooms. Guests can choose among thousands of movies and TV shows from iTunes, connect to Netflix for films, Hulu for television shows, and for sports. Apple TV’s Airplay feature will also let guests play video, show off photos, and enjoy music from any iPhone, iPad, or iPod Touch – right on their 42-inch LCD in-room TV. In the lobby, guests can access “Cool Concierge,” a tablet-based concierge program that guests can use to look up directions, phone numbers, make reservations, check their flight status, and print boarding passes. Starting in March, the hotel will also offer Smart Check-In, allowing guests to bypass the front desk and go straight to their rooms using radio frequency identification (RFID) technology.