LOS ANGELES, California—Aimbridge Hospitality detailed its growth throughout 2025, including the addition of several properties. The company also highlighted updates like the launch of a dedicated All‑Inclusive division.
“We enter 2026 with real momentum,” said Craig S. Smith, chief executive officer at Aimbridge Hospitality. “The foundation we built last year—strengthening our leadership team, sharpening our operational focus, building a performance-based culture—has us positioned exactly where we want to be, with a renewed vision. Our associates are executing at a high level, and that’s showing up in our results and the positive feedback we’re receiving from our owners and brand partners. We’re focused on being the industry’s most trusted hotel operator and employer, and everything we’re doing is in service of that vision and consistently delivering results for our owners.”
Property Additions
Aimbridge continued to refine its portfolio, prioritizing high-performing partnership opportunities that align with its long-term vision. Over the past year, the company launched its All‑Inclusive division and added a mix of properties across service tiers and global markets.
Notable additions include voco Sandpiper All‑Inclusive Resort by IHG in Port St. Lucie, Florida; Wyndham Alltra Punta Cana and Wyndham Alltra Samaná in the Dominican Republic, both all-inclusive resorts; Balfour Miami Beach, a boutique Art Deco hotel located in the South of Fifth neighborhood in Miami Beach, Florida, and part of Wyndham Hotels & Resorts’ Registry Collection Hotels; Winter Park Mountain Lodge, which is situated directly across from Winter Park Ski Resort in Colorado; Hotel Deco, a landmark building in downtown Omaha and the city’s only luxury boutique hotel; and the Courtyard by Marriott Ghent, located near the active tech corridor in Ghent, Belgium.
“Our portfolio additions reflect both the quality of properties we attract and our proven capabilities across service tiers and markets,” said Eric Jacobs, chief global growth officer at Aimbridge. “These partnerships position us exceptionally well for measured, strategic growth and demonstrate the confidence our ownership partners place in our operational excellence.”
Technology Investment
Aimbridge invested in the application of AI. The company is integrating AI-powered capabilities across core initiatives and systems such as demand forecasting, labor productivity optimization, and ERP implementation.
Within its Commercial operations, Aimbridge’s dedicated in‑house branding and marketing agency, Second Wave, is applying AI to increase visibility of Aimbridge hotels across digital channels. These initiatives are helping teams market hotels more effectively, respond quickly to demand signals, and deploy commercial resources.
These advancements are supported by Aimbridge Intelligence, the company’s proprietary data and performance platform, which streamlines reporting, reduces manual processes and provides owners with near real‑time visibility to support faster, more informed decision‑making.
