The American Hotel & Lodging Association (AH&LA), along with U.S. Travel Association, U.S. Chamber of Commerce, and National Retail Federation, announced the Discover America Partnership, a broad coalition of trade associations, corporate interests, organized labor, and various groups that understand the importance of international travel to the United States economy.
It is a lobbying campaign to advance visa and entry reforms in order to regain the share of the international traveler market the United States held in 2000. The coalition aims to educate on the economic significance of tourism.
