DENVER, Colorado—A new economic impact report conducted by Oxford Economics details the economic impact of Denver’s hotel industry; the report found that hotels generate nearly $7 billion in economic activity, support 34,000 jobs, and contribute $1.1 billion in federal, state, and local tax revenue.
The new economic impact data also provided insight into how Denver hotels contribute to communities, highlighting the hotel sector’s integral role in fueling small businesses and local employment. Annually, hotel guests spend more than $4 billion in Denver. In addition to jobs created within hotels, visitor spending in Denver supports a wide range of industries, including restaurants, retail, arts, and entertainment.
“Hotels are the fabric of every community,” said Rosanna Maietta, president and chief executive officer of the American Hotel & Lodging Association. “This new data confirms what hoteliers experience every day: when hotels thrive, communities thrive. Every guest stay supports small businesses—from restaurants and coffee shops to transportation providers and retailers. That shared success story defines our industry, and it is imperative that local and state governments continue to promote policies that keep our industry healthy.”
“Denver’s hotel industry demonstrates the deep connection between small businesses and the strength of local economies,” said Amie Mayhew, president and chief executive officer of the Colorado Hotel and Lodging Association. “Hotels generate nearly $1 billion in tax revenue, fueling the public services our city and state rely on. Beyond the tax revenue, the hotel industry creates thousands of meaningful careers for Colorado residents.”
Key Findings
- Hotels generate nearly $7 billion in economic activity.
- Support 33,809 jobs across Denver.
- Contribute $1.1 billion in annual tax revenue.
“As the hospitality industry continues to evolve, The Hospitality Show remains a catalyst for innovation, leadership, and shared success—both for hotels and the communities they serve. I’m excited for Denver to see how hotels are fueling communities across the country,” Maietta added.
