BEIJING & MCLEAN, Va.—Hilton Worldwide today announced the signing of a management agreement with Syncept Investment Group Co., Ltd for Embassy by Hilton Bo’ao, marking the entry of its Embassy by Hilton brand in China. It will also be the first Embassy by Hilton to be signed in Asia Pacific. Located in Hainan province, China, at Binhai Avenue in the north of Bo’ao, the 300-room hotel is scheduled to open in 2019 and will compete in the upper-upscale, five-star segment catering to domestic and international travelers to Bo’ao, one of Hainan’s most popular MICE and leisure destinations.
“We are witnessing exponential growth in both international and domestic travel throughout Asia Pacific and are excited to introduce the Embassy by Hilton brand to a new audience of travelers in China, one of our most important markets outside of the United States,” said Francis Lee, senior vice president, development, Greater China, Hilton Worldwide. “We are confident that more hotel owners will appreciate that Embassy by Hilton is well positioned to capture an untapped opportunity in the upper-upscale segment. Our partnership with Syncept Investment Group Co., Ltd signifies the growing interest in this brand across the globe and we look forward to continuing to build on further opportunities in the near future.”
“Demand is growing in the mid- to upper-upscale sector of the lodging industry in China, and we see great growth potential for Embassy by Hilton throughout the country,” said John Rogers, global head, Embassy by Hilton. “Embassy by Hilton is an upper-upscale hotel brand with a track record of more than 30 years of category-leading performance throughout the Americas. Combining Hilton Worldwide’s 27-year experience in China with the local expertise of a great partner, Syncept Investment Group Co., Ltd, we are confident that the Embassy by Hilton brand will win the hearts and minds of both domestic and international travelers.”
Embassy by Hilton offers an efficient design and operating model that is engineered to achieve maximum return on capital investment. At the core of this model is a “three-zone” guest room design that Embassy by Hilton utilizes to appeal to travelers for a variety of stay occasions, thus creating a category of hotel as yet unseen in the upper-upscale hospitality space in this region.
Business travelers will benefit from the three-zone room design where they can relax and work in a specially designated space separate from the main sleeping area. Families in the leisure-travel segment can easily divide the room into two distinct areas of privacy by using the living zone as an additional sleeping area, with its convertible sofa. A complimentary evening reception will be served daily, offering guests local snacks and refreshments.
The Embassy by Hilton Bo’ao will feature 55 square-meter guestrooms, an all-day dining restaurant, a Chinese restaurant, and a lounge bar. The hotel will also offer a business center, a fitness center, indoor and outdoor swimming pools, as well as car parking facilities.
“Hilton Worldwide is renowned in China for being one of the first international hospitality companies to operate here and the Hilton brand strongly resonates with the Chinese audience,” said Zhang Weike, president, Syncept Investment Group Co., Ltd. “The partnership between Hilton and Syncept combines Hilton’s global hotel management expertise as well as its strong commercial engine with our in-depth local market knowledge. We are very confident that Embassy by Hilton situated in Byou Bay will attract both domestic and international visitors to Bo’ao looking for a world-class hospitality experience.”
