Given the one- to two-decade length of most franchise contracts, entering into that relationship is a major decision for a hotelier. LODGING‘s annual Guide to Franchising is an invaluable resource for making that decision, providing detailed brand information ranging from financial terms to chain scale to the latest developments. To help hoteliers looking to team up with a franchise partner, LODGING is spotlighting over 90 brands this year as part of its online Guide to Franchising.
The following companies and their brands are listed in alphabetical order.
Hard Rock International
COMPANY SNAPSHOT
Total number of properties (Global): 36
Total number of properties (U.S.): 12
Rewards program: N/A
Contact: Jonathan Goldman, hardrock@golin.com
| BRAND | FRANCHISING SINCE | CHAIN SCALE | FRANCHISE FEES | PROPERTIES IN SYSTEM | ROOMS IN SYSTEM |
|---|---|---|---|---|---|
| Hard Rock Hotel & Casino | 1998 | Upper Upscale | Application: $50,000 Royalty: 5% of Total Revenues and 10% of Merchandise Revenues Program: 4.5% of Room Revenues payable monthly | Corporate Owned: 6 Franchised: 30 | 18,794 |
