NEW YORK—Yotel has announced a brand-wide partnership with Serta to develop a mattress that will serve as Yotel’s new signature sleep standard. The new mattresses are a critical element of YOTEL’s SmartBeds, to be incorporated into their guestrooms worldwide, as the company rolls out its next generation cabin design.
“The heart of Yotel’s mission is to provide an elevated level of comfort for business and leisure travelers and flexing to their needs,” said Hubert Viriot, CEO of Yotel. “Since sleep and comfort are undeniably top priorities for our guests, we researched and developed an exciting and unique solution that fits the Yotel brand and delivers the best experience.”
Adjustable beds are becoming the new standard for good sleep hygiene by providing comfortable and variable postures for reading, work, and entertainment. The new Serta mattress is designed exclusively for Yotel to work with the existing automated gliding bed mechanism for which the hotel’s cabins are known. The SmartBed converts at the touch of a button from a fully flatbed to a sofa/couch to create extra space for relaxing and working. The new mattress was extensively tested and installed in select cabins at Yotel’s flagship hotel in New York City.
Yotel is also launching a new campaign designed to induce sleep. The 30-minute feature, named “Yawn,” is the brainchild of Creative Director Floyd Hayes, produced by award-winning documentary filmmaker Scott Elliott, and is accompanied by a sleep-inducing soundtrack by Tom Middleton, Yotel’s music curator and sound professor. The campaign combines research, technology, and an injection of playfulness to create a functional experience.
The video will be available for guests on Yotel’s in-house TV channel and online. The SmartBed by Yotel will be available to all guests at Yotel New York immediately, and it will roll out to all Yotel properties in the near future.