BERLIN—Grand City Hotels, Germany’s second largest hotel management company, has entered into a strategic partnership with Wyndham Hotel Group to brand 43 hotels and over 5,400 rooms under globally recognized Wyndham brand names.
Under this agreement, a third of the Grand City Hotel portfolio of 120 hotels will be affiliated with Wyndham Hotel Group under the Wyndham Grand (5 properties), Wyndham (3 properties), Wyndham Garden (10 properties), TRYP by Wyndham (17 properties) and Days Inn (8 properties) flags. By March 1, the first 33 of the 43 selected locations will be rebranded. The remaining hotels will follow over the next two years.
With this deal, Wyndham Hotel Group is not only introducing the Wyndham brand in Germany but is also launching the Wyndham Garden tier in the Europe, Middle East, and Africa region (EMEA) and the TRYP by Wyndham brand in Belgium and the Netherlands.
Christian Windfuhr, chief executive officer, Grand City Hotels, described this new alliance as “the greatest restructuring in our corporate history to date.”
“We are more than convinced by Wyndham Hotel Group’s competence, capability and brand image and also believe, looking at the extent of the agreement, we can facilitate a strong and successful entry to the German hotel market for our new partner,” said Windfuhr.
All of the hotels are located in Germany with the exception of two, which will become TRYP by Wyndham properties in Antwerp, Belgium, and in Amsterdam, the Netherlands. Wyndham Hotel Group, which currently has 54 properties in Germany, will have 95 in the country once all hotels rebrand.
“This is, without a doubt, one of the most significant moves we have made to bring our family of lodging brands to Germany, currently one of the strongest markets in Europe,” said Eric Danziger, Wyndham Hotel Group president and CEO. “We are very excited to partner with Grand City Hotels and honored to fly our brand flags on the quality hotels that will now be part of our Wyndham family. We will build on this momentum and expect to experience continued development in the country and throughout the rest of the EMEA region.”