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WoodSpring Suites

WoodSpring Suites

Promoting itself as “Extended Stay Reinvented,” WoodSpring Suites has grown its U.S. portfolio to 204 properties since 2002. The Wichita, Kan.-based economy brand differs from most extended-stay competitors in their pricing model in that it charges a flat weekly rate, regardless of length of stay, whereas competitors use a tiered pricing structure, where the daily rate declines at certain markers. WoodSpring Suites also offers an enhanced brand extension, WoodSpring Suites Signature, designed to appeal to less price-sensitive guests.

AT A GLANCE:
» Ownership split (U.S. properties) | 96 corporate-owned or managed and 129 franchised
» Rewards program | N/A
» Length of contract | 20 years
» Contact | Ron Burgett, rburgett@woodspring.com, 866-645-3726

 

Brand NameWhat It's AboutChain ScaleCompetitive SetFranchise FeesU.S. Properties/StatesU.S. Pipeline
WoodSpring Suites Since 2015Hotels for people with practical needs, down-to-earth attitudes, and a comfortable styleEconomyExtended Stay America, InTown Suites, My PlaceApplication: $50,000
Royalty: 5% GRR
Marketing: 2.5% GRR
204/3264

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