Promoting itself as “Extended Stay Reinvented,” WoodSpring Suites has grown its U.S. portfolio to 204 properties since 2002. The Wichita, Kan.-based economy brand differs from most extended-stay competitors in their pricing model in that it charges a flat weekly rate, regardless of length of stay, whereas competitors use a tiered pricing structure, where the daily rate declines at certain markers. WoodSpring Suites also offers an enhanced brand extension, WoodSpring Suites Signature, designed to appeal to less price-sensitive guests.
AT A GLANCE:
» Ownership split (U.S. properties) | 96 corporate-owned or managed and 129 franchised
» Rewards program | N/A
» Length of contract | 20 years
» Contact | Ron Burgett, rburgett@woodspring.com, 866-645-3726
| Brand Name | What It's About | Chain Scale | Competitive Set | Franchise Fees | U.S. Properties/States | U.S. Pipeline |
|---|---|---|---|---|---|---|
| WoodSpring Suites Since 2015 | Hotels for people with practical needs, down-to-earth attitudes, and a comfortable style | Economy | Extended Stay America, InTown Suites, My Place | Application: $50,000 Royalty: 5% GRR Marketing: 2.5% GRR | 204/32 | 64 |
