STAMFORD, Conn.—Starwood Hotels & Resorts Worldwide announced that it has introduced its Westin brand to Birmingham, Alabama. The Westin Birmingham is located in the Birmingham Jefferson Convention Complex’s all-new entertainment district. The Westin Birmingham joins Sheraton Birmingham Hotel as Starwood’s second property at the BJCC.
“We are thrilled to partner with the city of Birmingham and Jefferson County to open yet another Starwood property in the heart of Birmingham, solidifying our leadership position in this dynamic market,” said Serge Rivera, co-president of the Americas for Starwood Hotels & Resorts Worldwide Inc. “On track to open its 200th hotel in 2013, Westin is one of the most sought-after brands for new, upscale lifestyle developments in key markets across the Americas.”
The Westin Birmingham features 294 rooms, meeting facilities, and the full suite of Westin signature amenities and services. The newly constructed hotel offers 7,000 square feet of meeting and banquet space equipped with the upgraded technology, plus an additional 2,500 square feet of pre-function space. Additional facilities include a full-service restaurant, a WestinWORKOUT Gym and an outdoor pool.
“The Westin Birmingham not only adds a new and exciting hotel brand to the BJCC, it also adds an additional 294 rooms, allowing the complex to approach and recruit larger convention and meetings,” said Tad Snider, executive director of the BJCC. “The brand’s distinctive wellness positioning will resonate well with meeting planners and attendees as well as business and leisure travelers.”