According to FutureCast, nearly one quarter of U.S. adults making more than $500,000 per year are millennials. That’s good news for hotel brands, who have been targeting the demographic due to its collective love of travel, with nearly 80 percent of millennials saying they would choose to splurge on experiences over material items. As the young generation enters a higher earning period, it is likely hotels will reap the rewards. Read more here.
